by mark | Apr 26, 2019 | Blog, Copywriter, The Copy Father, UK Copywriter
There’s so much choice in the world… I was listening to Mark Mansons’ “The Subtle Art of Not Giving a Fuck” not to long ago and he mentions ‘The Paradox of Choice’. Basically, this is where the more choices a customer is offered the more...
by mark | Jan 14, 2019 | Blog, Copywriter, The Copy Father, UK Copywriter
The Copy Father Begins… Everyone likes a good origin story and this is the story of how The Copy Father began… Spider-Man being bit by a radioactive spider. Batman’s parents being shot. Spawn being killed by his partner and being made an...