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The Copy Father on Raising Your Hand

Wouldn’t life be easier if you knew who was interested in your offers even before they’re even ready? If you’ve ever come up with an offer or a product you know that it takes a fair amount of effort. There’s the planning, writing, filming, and designing to get done....

The Copy Father On Writing Drunk And Editing Sober

There’s an old saying… “Write drunk and edit sober”. This is normally misattributed to Ernest Hemingway but it turns out he often used drinking as a reward for a day of writing well done. Now it should go without saying that this isn’t actual legit advice but...

The Copy Father’s 5 Common Copy Mistakes

Over the past 3 years of my Copywriting career I’ve noticed that people tend to make 5 common mistakes in their copy… If you’re making any of these mistakes you need to stop and I mean stop yesterday! So without too much waffle, here’s the list of 5:...