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The Ones that Should Never Get Away...

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At NFI, Julys theme is "The Great Outdoors," with the tagline Get Out: Hit the Great Outdoors with Your Kids this Summer. With this in mind, I was reminded of a compelling commercial by Zebco, a leading provider of fishing tackle. It's titled Dont let your kids be the the ones that get away." (Check it out here.)

What a powerful reminder to all dads this summer that life is not so much about what you do, but rather, it's about who youre with, the memories and the relationships that are formed and strengthened.

Date Published: 07/07/2011

Last Updated: 02/12/2014

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